Childs will work with sales and retail, marketing, technology, finance, HR, legal and other teams

Farm Credit Mid-America recently announced Steve Childs as the agriculture financial cooperative’s first Chief Experience Officer. Childs joins the Association with significant experience in leadership development.

As Chief Experience Officer, Childs will work with sales and retail, marketing, technology, finance, HR, legal and other teams to create and emphasize exceptional experiences for internal and external customers that connect them to the Farm Credit Mid-America and Rural 1st brands.

“We’re deeply rooted in relationships with our farmer-customers,” said Bill Johnson, president and CEO of Farm Credit Mid-America. “Steve will help us blend passion and purpose – to secure the future of rural communities and agriculture – to give everyone an exceptional experience, customers and team members alike.

“With this, we gain trust, recruit and retain talent, build and renew business, and increase the likelihood that they will share their unique experience with others.”

“I believe we live in a world where everything is about the experience,” said Childs, who most recently was a principal at 4R Learning Solutions in Roswell, Ga. “If you’re not providing a differentiated experience from the beginning, then price is going to be the only decision-maker, and that’s not the Farm Credit Mid-America way. Our customers are at the heart of everything we do.”

Prior to 4R Learning Solutions, Childs worked with TAP/Takeda Pharmaceuticals. Roles he held there included senior director of leadership development, senior director of managed care, senior regional sales manager, group marketing manager, district sales manager, among others.

Childs has a degree in Business from Miami University, Oxford Ohio.